Crayola wanted to reach boys with a creative line of products that had classic boy play patterns--construction and destruction. We came up with a line of products that had a gritty, sand-like compound with catapults, dinosaurs, and more (oh my!). I worked closely with the designer to create the themes, play mats, instructions, packaging and web content. I also designed the gameplay for the entire modular, collectible system of playsets.
Below are samples of the copy I wrote for the packaging, instructions and website...
