I recently finished a long-term contract as Senior Copywriter/Content Manager with Spin Master. Unfortunately, Spin Master decided to move their games team to New York, but I did get to work on some great projects during the time I was there. I was responsible for all product naming and taglines, package copy, instructions, and game content.
Below are some samples of my work there...
Of all the projects I've worked on in my career, this was the first one that I thought for sure HR and IT would come and escort me out of the building! Dirty Dough is an adult party game where you use the included dough to get players to guess the raunchy clues on the cards (think Pictionary, but definitely NOT for kids!). Above is some of the copy from the package and rules that I wrote. If you want to see the card content, I recommend buying the game...because this isn't the place for that!
I wrote the rules/instructions for everything from the simplest preschool games to more complex strategy games and electronics. Below are the instructions I wrote for a game called Trust Me, I'm Psychic. I predict you'll like it.
Imagine playing charades with a sloth hanging off of you. Then imagine that the sloth has a motion sensor in it so you...have to...move...very, very...slowly. That's The Sloth Game! Writing the content for this was a blast because it meant that I was holed up in a conference room with another writer for days on end writing and testing the content with a sloth prototype. Below is some of the content I wrote for this.
Here's some more content I wrote and copyedited. We wanted to add a new twist to the classic family game in addition to the standard trivia questions. So, we added some silly challenges to get the family laughing together. Below are some samples of the challenges we tested and ultimately added to the refreshed game.
I have worked on naming projects for hundreds of products and brands. It's one of my favorite things to work on for consumer goods. I helped the Spin Master girls team to work on naming the 25 different collectible figures for a new line called Awesome Bloss'ems.
There are basically five figures in each of five different "tribes." I had to dig deep to find cute names that worked well for each figure within the different "tribes." Below is a working document that shows some of the thought process for this with recommendations.
