My First Crayola

My First Crayola was an opportunity to extend the classic brand to a much younger user. I worked with marketing, product design and educational experts to craft a message about the developmental benefits of creativity for toddlers. These are some samples of the age-appropriate product and web content I wrote and copyedited to help mothers understand and guide their little ones as they explore the magic of creativity.

Outdoor Games

Crayola had extended creative play to the outdoors to generate incremental seasonal revenue. It's a crowded field with many low-cost generic competitors. In order to stand out and add more play value, I worked with product design and marketing to create the Grab 'n Go Games line. I wrote all of the copy, named the line and designed all of the games for each product.

We then worked with the consumer insights team to prove out the concepts and play test with kids (which is probably one of the reasons I love the toy and children's entertainment industries!). The line was a surprise hit in our seasonal Spring product mix.

Optimized Web Content

In the past year, I was tasked with writing and copyediting several Crayola product descriptions for Amazon, Toys R Us, Walmart, etc. It truly is a different kind of writing that is always evolving. I followed the latest trends and retailer guidelines to optimize product titles, write and edit above-the-fold feature/benefit copy and infuse the top keywords to improve search results.